Down and dirty product demo By David Gianatasio
Ravi Dalchand really, really believes in his product.
The senior brand manager at Bissell Canada demonstrates the effectiveness of the new Bissell Symphony All-in-One hard floor cleaner (it vacuums and steams at the same time!) by using it to scrub the floor of a subway station in Toronto.
But then the stunt, devised by KBS+, gets even wilder. Check it out here:
It turns out the video was filmed at Bay Lower Station, which has long been closed off to the public and is used primarily for training and filming movies, TV episodes and commercials. So, while Dalchand does eat off a genuine subway platform, which can't be hygienic under any circumstances, it's not quite the same as doing so in an in-service station.
Still, the core of the stunt is real, and certainly memorable—even if you have to take it with a grain of salt (and in this case, a dash of oregano and pepper as well).
CREDITS
Client: Bissell
Agency: KBS+, Toronto